German joy as Hamburg joins the Swatch Major Series family

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The panel of the press conference at the Mercedes me store in Hamburg: (from left to right) Jonas Reckermann (Olympic gold medallist of 2012), Christoph Holstein (Hamburg Representative Department of Sports, Martin Müller (Almased Representative), Kira Walkenhorst and Laura Ludwig, Thomas Krohne (President of German Volleyball Federation), Michael Schaller (Head of Marketing Communication & Brand Management smart) and Frank Mackerodt (Organizer smart Major Hamburg) Photo credit: Malte Christians/hochzwei

Here at the Swatch Major Series we love making people happy. Bringing people together, having fun in the sun and spreading the word and wonder of beach volleyball. Our idea of bliss.

So imagine our excitement yesterday while we watched on our Facebook page the live coverage of the press conference that welcomed the smart Major Hamburg to the Swatch Major Series family.

Ok, so we weren’t ducking and diving around the office like seasoned beach volleyball pros but there was plenty of high-fiving and smiling in between the frantic typing and social media posting.

And there was plenty of happiness happening in the wake of such magnificent news. Especially if you’re from Hamburg.

Superstars and Olympic hopes Laura Ludwig and Kira Walkenhorst can’t wait to get stuck in on home sand. Home advantage always helps. Their humungous grins at the press conference told their own story.

That joy was extended beyond the flying limbs of beach volleyball players – not least to some very important people within Hamburg itself.

Christoph Holstein – Hamburg’s Secretary of State for Sport – believes the smart Major Hamburg will raise the city’s profile.

“The smart Major Hamburg will play an important role for us – not just for Hamburg but for the sport too,” he said. “As an international competition it is important that Hamburg is on the map and renowned around the world.  

“There is competition between the big cities who can host these events, and the more often we can show that we have what it takes in Hamburg, the better it is for profiling our city as a host for such tournaments.” - We hear you Christoph!

You see, it’s all part of our master plan…to get the world talking about the Major Series. I mean who would turn down an opportunity to spend all their time on the beach? We sure wouldn’t!

See you in Hamburg!